This Cookie Policy explains how Digifluence Online Private Limited (“Company”, “DFO”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://digifluence.in/ (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This Cookie Policy should be read together with the Privacy Policy and Terms of Use. We may amend or modify the Cookie Policy at our sole discretion and at any time. If you disagree with the revised Cookie Policy, you may terminate the usage of our platform with immediate effect subject to any termination obligations that you may have. Your continued use of our platform following any change to the Cookie Policy indicates your continued acceptance of the Cookie Policy as modified.

We may collect Personal Information about you when you use and access our Website. While we do not use browsing information to identify you personally, we may record certain information about your use of our Website, such as which pages you visit, the time and date of your visit and the internet protocol address assigned to your computer. We are committed to being transparent about the technologies that we use. This Cookie Policy explains how and why cookies and other similar technologies may be stored on and accessed from your device when you use or visit our Website.

Unless specifically defined in this Cookie Policy, all capitalized terms used herein shall have the same meaning as defined in the Privacy Policy.

1. What are cookies or other tracking tools?

Cookies are small text files that websites often store on computer hard drives or mobile devices of visitors to their websites. A cookie contains a unique number, which is used to recognise your computer or mobile device when you return to our Website. Cookies can remain on your computer or mobile device for different periods of time. The cookies can be either "persistent" cookies such as “gads”, or “ga” or "session" cookies such as “gid” or “cfluid”. Persistent cookies are stored by a web browser and remain valid until a set expiration date. Session cookies only exist while your internet browser is open and are automatically deleted once you close your browser.

2. What are Cookies used for?

We use a variety of cookies and other tracking technologies for different purposes. Specifically, we use cookies and other tracking technologies to enhance the experience of our visitors to our Website (for example, by remembering your preferences and letting you navigate between pages efficiently) and to better understand how our Website is used. Cookies may tell us, for example, whether you have visited our Website before or whether you are a new visitor.

We may also use cookies to enable us to collect data that may include Personal Information. For example, where a cookie is linked to your account, it will be considered Personal Information under the Applicable Laws. We will handle any Personal Information collected by cookies in the same way that we handle all other Personal Information as described in the Privacy Policy.

3. Why do we use cookies?

Cookies set by the website owner are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

4. What types of Cookies and other tracking technologies do we use?

We use both first-party and third-party cookies. First-party cookies are cookies that are served directly by us to your computer or mobile device. Third-party cookies are served by a third-party service provider on our behalf. Third-party cookies are most commonly used for advertising and analytics purposes.

There are four categories of cookies used by us. Specifically, we use essential, performance, functionality and advertising cookies.

• Essential cookies and other tracking technologies are necessary for the operation of our Website. These tracking technologies enable you to move around on our Website and use our Website’s features. You may not opt-out of these types of cookies because they are required to operate our Website.
• Performance cookies and other tracking technologies collect information about how you have used our Website. We use performance cookies and other tracking technologies to improve the User experience with our Website.
• Functionality cookies and other tracking technologies allow us to remember how you are logged into our Website, when you logged in or out and the actions you have taken while you have been logged into our Website.
• Advertising cookies and other tracking technologies are used by our third-party service providers to deliver advertising to you on other third-party websites as well as help measure the effectiveness of our advertising campaigns. We also use these types of cookies to analyse our Website visits and ad conversions from third-party websites.

We use Google Analytics to analyze your use of the Website. Google Analytics generates statistical and other information about the Website by means of cookies. The information generated by Google Analytics in relation to the Website is used to create reports about the use of the Website. We use the following Google Analytics advertising features: (i) Remarketing with Google Analytics; (ii) Google Display Network Impression Reporting; (iii) Google Analytics Demographics and Interest Reporting; and (iv) Integrated services that require Google Analytics to collect data via advertising cookies and identifiers. If you would like to opt out from Google Analytics advertising features, you can do so through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You can also install a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.

5. How long will the Cookies stay on your device?

The length of time a cookie will stay on your device will depend on the type of cookie. If it is a ‘session’ cookie, it will stay on your device until you stop browsing. A ‘persistent’ cookie on the other hand will stay on your device till it expires or is deleted.

6. How can you control or delete cookies?

It is your choice as to whether or not to accept cookies. Most browsers allow you to configure the browser settings so that cookies from websites cannot be placed on your computer or mobile device. If you choose not to accept cookies, then you may be able to continue browsing our Website but we may not be able to provide you with certain features. If you would like further information about cookies and how to manage and delete them, please visit http://www.whatarecookies.com or www.allaboutcookies.org.

The following is information about how to manage cookies on the most popular browsers:

• Chrome
• Internet Explorer
• Firefox
• Safari
• Edge
• Opera

7. Do we use other tracking technologies?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

8. How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

9. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us:

• Email: compliance@digifluence.in
• Contact Form: https://digifluence.in/contact.php
• Mail: 21-pl, Pathik Nagar, Extension, Bhilwara 311001, Rajasthan, India